What’s My Motivation?

Dan Pink posted a TED talk by Dan Ariely today. It’s definitely worth watching.

If you enjoyed the cake mix story Ariely recounts, I am pretty sure it’s included with other funny stories in “From Those Wonderful Folks Who Brought You Pearl Harbor” by Jerry Della Femina. When an adman or woman writes a book, the backstory about client products, research, case studies,brainstorming, pitching, and how the public responded are some of the best parts. Another good ad memoir is “Hey Whipple Squeeze This” by Luke Sullivan.

If I think of other fun to read ad memoirs I will add them to this post.

FOLLOWUP: Paul Arden has two little books full of big ideas: It’s Not How Good You Are, It’s How Good You Want To Be, and Whatever You Think, Think the Opposite.


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